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Welcome to Ashton Potter
Our History
For over 35 years Ashton Potter has provided postage stamp products to the world’s largest postal administrations and secure label solutions to private and government entities. Our standing as a leading high security printer has been enabled by substantial investment in facilities, equipment and process automation augmented by research & development and supported by a highly experienced and capable workforce.

Ashton Potter's Corporate Timeline

Our Objectives
Our goal is to become strategic partners to our customers and provide a secure environment to develop, produce and deploy secure label solutions within their supply chains. We will offer the latest in secure label solutions through relationships with industry leading suppliers and technology providers. IT capabilities will be developed with our customers, enabling internal communication, 3rd party logistics or retail applications.

Green Initiatives
Ashton Potter believes in the development of sustainable practices so resources can be replenished at their rate of usage. Accordingly we work within our supply chain and with customers to develop environmentally responsible products.

Doing Business With Us
Ashton Potter is committed to having strategic relationships with creative, competitive, diverse suppliers and technology providers. We further support, along-side our customers, the development of supplier relationships with small, minority-owned and woman-owned businesses. If you are interested in further understanding our business or establishing a relationship with us, please contact us .



Executive Management Team
Barry Switzer
Barry Switzer
President & CEO

Mr. Switzer started the U.S. operations of Ashton Potter in 1991and managed the development and growth of the business, including several ownership transitions. He has over 24 years experience in the printing industry supplemented by 7 years of public accounting in Canada. Mr. Switzer serves on the company's Board of Directors and Past Co-Chairman of the United States Postal Service Supplier's Council Board of Advisors. He has a degree in Economics and Accounting from the University of Waterloo.

Joe Sheeran
Joe Sheeran
Senior VP Contract & Product Management

Mr. Sheeran has been with Ashton Potter for over 32 years, assisting in the startup and management of U.S. operations since 1991. He manages day-to-day contractual relationships and performance, design development through to press approval, project estimating, subcontractor management and product development. Mr. Sheeran is a widely known professional in the security printing industry. He received his technical education and training in Canada.

Bob Morreale
Bob Morreale
VP Finance & Human Resources

Mr. Morreale joined Ashton Potter in 2003 and is responsible for the financial management and reporting of the business as well as human resource and information technology development. He has 22 years accounting experience, a majority in senior management positions in the printing industry. Mr. Morreale is a CPA, a member of both the Institute of Management Accountants and the American Institute of Certified Public Accountants, as well as a committee member of the Buffalo Niagara Partnership and an active member of several community organizations. He holds a BBA in accounting from Niagara University.

Kelly Smith
Kelly Smith
Senior VP Sales

Mr. Smith has been with Ashton Potter since 1994. He is responsible for business development activities and key customer relationships. Mr. Smith has over 32 years of experience in sales, marketing and senior management in the security printing industry. He is an active member of the USPS Supplier Council as well as several Security Printing Industry Associations. Mr. Smith has a Bachelor's degree from the University of Western Ontario and an MBA from Queen's University.


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